BRANDING — DEI Programs & Groups
Pactiv Evergreen
At Pactiv Evergreen, I had the honor of receiving the task of creating logos for the following internal DEI initiatives and groups: Celebrate People Council, Women’s Resource Group, and Women’s Networking Event. Knowing how far these initiatives could expand, I wanted to utilize certain shapes in each logo in order to promote connectivity and unity. The connecting threads of each logo are the outer rectangular shapes, the internal square shape, and the gray text. The changing elements are the logo’s color (while staying within Pactiv Evergreen’s color palette), internal imagery, and the name.
Celebrate People Council:
The Celebrate People Council is the overarching group that creates the various DEI groups and setups up events related to those DEI groups. This logo incorporates the main brand colors while showcasing imagery of camaraderie and the need/want to work together.
Women’s Resource Group:
One of the challenges of creating this logo was trying to showcase imagery that symbolizes womanhood without falling onto stereotypes and overused imagery. This logo utilizes imagery of a butterfly’s wing to symbolize new beginnings, reaching new heights, and coming out stronger on the other side.
Women’s Networking Event:
The Women’s Networking Event is an event put on by the Women’s Resource group, so it was important for me to use imagery that related back to the Women’s Resource Group. In this logo, I stuck with the butterfly motif and deconstructed the wings in order to resemble chat bubbles to symbolize communication while also maintaining the themes of the original butterfly wing design.
Logo designS
Below are a collection of various logos I’ve created for small businesses, performers, and e-sports groups.
Hollowed Flames
Hollowed Flames is a small homemade candle business.
Curse
Designed for a guild in the MMO World of Warcraft.
Darryn Storm
Logo for a Flint-based burlesque dancer.
Ellington Acadamy of Burlesque
Created for an online Detroit-based burlesque school.
KC Crafts
Logo for a Michigan-based small craft business.
Mind & Mvmt
Local yoga and meditation business in Michigan.
Schöne Willow
Michigan-based business that sells handmade jewelry and crystals.
BookIt
Logo for the meeting room reservation system used at Rock FOC.
Partner Relationship Management
Logo designed for a team in Quicken Loans that handles communication with outside partners.